Unicorn Supply Set
I conducted research on a particular age group and created a school supply set based around an interest of that group. I chose to market towards elementary/middle school age girls. I found mythical creatures, flowers, and pastel colors to be themes of this age group. I decided to portray the close friendship between a butterfly and a unicorn as seen throughout the set.

Concept Sketches

Final Illustrations

Two Pocket Folder

Pen Pack and Composition Notebook

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